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“In the past, artists used to make money from CDs and records, but not any more. So, I have to make money from somewhere else; I have to pay my bills and feed my family.

“We have rules and we try to keep what we do as ethical as possible. We don’t take money from religious or political organisations. If we don’t like the product or the people we’re dealing with, we don’t sign the contract.

“On the one hand, people don’t want to pay for music. They say they want to download it for free because music belongs to everyone. But, at the same time, they criticise you for making money from somewhere else.

“They say it’s not cool! Any musician who uses his music in a TV show or on an ad is going to get criticised, but we have to face the fact that the music industry has changed massively in the last five years, and, as artists, we have to change, too.”